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Tips

A random selection of Digital tips and tricks Share this page: http://bit.ly/EatMediaTips Let me know if you are in Cambridge any Thursday afternoon. Stop by CIC/Kendall at One Broadway ...we can meet before the tech nerd frat party here at https://venturecafecambridge.org/ . .. which flows with the innovative entrepreneurial spirit... oh, yes, and free craft beer/wine between 3-8pm David www.DavidCutler.net dcutler@eatmedia.com 617-331-7852 NOW THE TIPS: Be helpful and make sure your email address is listed in your email "signature" for every send. Find your next best event for your career at www.EventAdvisor.com Write like music Use gooder words with thesaurus.com Find even more options at https://relatedwords.org/ Tempt to try alliteration https://alliteration.me/synonym.html Because English is to hard - https://brians.wsu.edu/common-errors/ Bob shares the best tips on writing Find royalty-free art pictures at...

Interaction Between Artists and Fans and Tech

What a rockin' show! The Jake Pardee Trio uses Aerva technology to collaborate with fans during a recent performance. In the below 2 minute video see Aerva's automated system allow interaction throughout the venue from artists to fans and between audience member s - with texts, Tweets, pics, video, polls, etc. Check out a BIG version for Kodak in Times Square See it in action at the 4As Advertising Conference keynote Share This Page: http://bit.ly/Fan_Interactivity

How MIT succeeds thru "Collective Action"

As I have been riding across the wild west of Innovation-Driven Enterprises since before it was an acronym (IDE for those keeping track of TLA s), a few resources have proven consistently helpful. MIT is on the top of that list. But with the exponential expansion of Technology, it is difficult to keep up with all your best options. So, their MIT Innovation Initiative is at the center of not just MIT, but the very systems and methods for success. See - https://innovation.mit.edu (click to enlarge) MITii has databased and assessed it's way to being the hub of innovation. Just check out their "Resources" tab. The above a screenshot of the I&E Resource Guide ... see how they deliver their most relevant activities by catering to different profiles and drilling into specific categories of projects, communities, and issues. Another section in "Resources" is a list of (very) deep-dive Working Papers on WHAT and, most importantly, HOW to think and act f...

Where to Be Seen In The Boston Tech Scene

Boston is a great place for tech businesses. What we have is that wonderful thing called "Density" - an environment rich in the resources that are needed to start and flourish. From schools to IPO lawyers! Our Boston Innovation Challenge series is a great example of a successful hackathon where companies worked with the techies to benefit each other and orgs like the Red Cross. Share this post at http://bit.ly/BostonTechScene Here is an update of new resources: Start with the Hitchhiker's Guide to Boston Tech - http://bostontechguide.com/ www.assemble.vc is building a community of entrepreneurs and investors www.kauffmanfellows.org - Educate to win https://www.ventureapp.com/ - Business exchange out of Bostinno team www.FounderDating.com - matchmaking Founders Institute http://fi.co/ https://www.cofounderslab.com/ - partners! foundersgrid.com - newsletter www.mossaichub.com - biz network based in Boston Boston-centric http://bostonstartupsguide. ...

Business Not as Usual

The content and activities around Conferences have always been a catalyst for success. Industries and entire economies rely on them. But the walls are down … some forever. This is a post about what we can do about it... together . New methods require new business models with new paths to profit. As we all discover new hybrid blends of online/offline solutions for: Relationships Learning / Sharing Promotions / Sales / Buying We should collaborate and agree on: New Methods and New Best Practices New Business Models with multiple compensation options for everything Including a unified industry voice: To share what works best next With dynamic value and recommendations from real peer-ratings Resulting in the inevitable flow to the best path: Redistribution of Attendee’s budgets for THEIR most relevant experiences. So... Business Not as Usual Our Conference Industry deserves a unified community voice of truth to collaborate on the development of a n...

The Right Way for Innovation Iteration

The key to building and innovating new products and services is to provide some level of value at every stage. Learn by observing, asking, and collecting data insights. Then iterate towards the best customers. Think "Product / Market Fit" Share this post at bit.ly/Innovation_Right

Go Google

Really - It's time. Put your business on Google Docs. Decide sooner than later. See www.gonegoogle.com Watch this nifty overview: Welikesmall : Google Apps from Aarra on Vimeo .

Blah Global - Buy Local

Group Buying like Groupon can get you deals ... it can also support your neighborly local merchants - fix the economy, repair the earth, and save our souls. The "Buy Local" movement is gaining steam again - this time with the digital efficiencies of the Web and Mobile. Now it's more about economic development and jobs than supporting local farmers (which is smart and yummier). Local retailers can leverage these promotional communication services to merchandise and package products/services that do that magic thing of offering the right solutions to the right people at the right time. If Content is King... then Context is Queen! Here are key elements: - Works best for Services that are available anyway - Sampling not just discounting (define a deal best for your biz) - Demand Generation = exposure (even if random and unqualified (but local versions are popping-up) - Demand Fulfillment - local merchants compete for you! Live! - Next features: Search, Mobile, Vertical, ...

How do you know this is not happening to you?

(Thank you, forever, New Yorker )

Trust... Earned

As the Digital Services Industries compete and collide , I am optimistic again about how you can be valuable well-paid "Creative Technologists." Thanks to Rupal's riffs in AdAge on 6 ways Ad Agencies earn respect by delivering results from ideas. Key line: "Execution turns out to be harder, more strategic and more valuable than everyone thought and ... it's what clients are coming to agencies for." (FYI, what qualifies Rupal is her years as an industry journalist and then realizing the best way to provide value is to work directly with the digital developers) This is what the most ambitious and successful Agencies are providing: a safe havens for creative problem-solving with a diverse and appreciated workforce led by sincere leaders that get out of the way of empowered teams focusing on their mutually beloved clients and their bottom lines. Well, that IS a lot...perhaps I have "guarded optimism." It's now up to you to play well with...

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