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Proximity Marketing is at Hand

Here is a very simple and practical overview from Mobile Commerce Daily about "Proximity Marketing and why digital signage and mobility are the future of marketing

Go HERE to check out our recent overview of Mobile Marketing

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Tips

A random selection of Digital tips and tricks Share this page: http://bit.ly/EatMediaTips Let me know if you are in Cambridge any Thursday afternoon. Stop by CIC/Kendall at One Broadway ...we can meet before the tech nerd frat party here at https://venturecafecambridge.org/ . .. which flows with the innovative entrepreneurial spirit... oh, yes, and free craft beer/wine between 3-8pm David www.DavidCutler.net dcutler@eatmedia.com 617-331-7852 NOW THE TIPS: Be helpful and make sure your email address is listed in your email "signature" for every send. Find your next best event for your career at www.EventAdvisor.com Write like music Use gooder words with thesaurus.com Find even more options at https://relatedwords.org/ Tempt to try alliteration https://alliteration.me/synonym.html Because English is to hard - https://brians.wsu.edu/common-errors/ Bob shares the best tips on writing Find royalty-free art pictures at...

How MIT succeeds thru "Collective Action"

As I have been riding across the wild west of Innovation-Driven Enterprises since before it was an acronym (IDE for those keeping track of TLA s), a few resources have proven consistently helpful. MIT is on the top of that list. But with the exponential expansion of Technology, it is difficult to keep up with all your best options. So, their MIT Innovation Initiative is at the center of not just MIT, but the very systems and methods for success. See - https://innovation.mit.edu (click to enlarge) MITii has databased and assessed it's way to being the hub of innovation. Just check out their "Resources" tab. The above a screenshot of the I&E Resource Guide ... see how they deliver their most relevant activities by catering to different profiles and drilling into specific categories of projects, communities, and issues. Another section in "Resources" is a list of (very) deep-dive Working Papers on WHAT and, most importantly, HOW to think and act f...

Interaction Between Artists and Fans and Tech

What a rockin' show! The Jake Pardee Trio uses Aerva technology to collaborate with fans during a recent performance. In the below 2 minute video see Aerva's automated system allow interaction throughout the venue from artists to fans and between audience member s - with texts, Tweets, pics, video, polls, etc. Check out a BIG version for Kodak in Times Square See it in action at the 4As Advertising Conference keynote Share This Page: http://bit.ly/Fan_Interactivity

Business Not as Usual

The content and activities around Conferences have always been a catalyst for success. Industries and entire economies rely on them. But the walls are down … some forever. This is a post about what we can do about it... together . New methods require new business models with new paths to profit. As we all discover new hybrid blends of online/offline solutions for: Relationships Learning / Sharing Promotions / Sales / Buying We should collaborate and agree on: New Methods and New Best Practices New Business Models with multiple compensation options for everything Including a unified industry voice: To share what works best next With dynamic value and recommendations from real peer-ratings Resulting in the inevitable flow to the best path: Redistribution of Attendee’s budgets for THEIR most relevant experiences. So... Business Not as Usual Our Conference Industry deserves a unified community voice of truth to collaborate on the development of a n...

The Right Way for Innovation Iteration

The key to building and innovating new products and services is to provide some level of value at every stage. Learn by observing, asking, and collecting data insights. Then iterate towards the best customers. Think "Product / Market Fit" Share this post at bit.ly/Innovation_Right

Go Google

Really - It's time. Put your business on Google Docs. Decide sooner than later. See www.gonegoogle.com Watch this nifty overview: Welikesmall : Google Apps from Aarra on Vimeo .

How do you know this is not happening to you?

(Thank you, forever, New Yorker )

Re-Building Right With Blockchain

It's NOT about the crypto currency rollercoaster over the last few years, Enterprise Blockchain is used as the ideal foundation to re-build the awesome digital mess we have created. Yes, we should have built the Internet with distributed ledger technology (DLT) transparency and security... but it is here now and being applied by those that understand that "Digital Transformation" is NOT just a buzzword when blockchain is used properly. DLT is most relevant where velocity of trust is a valuable asset and market differentiator (hence, Financial and Insurance deployments). Check out the Truth Refinery to consider how to Align and Combine for Velocity of Trust ... and how to apply this to your business. NuArca is a re-builder. Their studio of system architectects deploy on a platform that is only 20% blockchain ... that's the point. The rest is good old fashioned software development that can now enable exponential flexibility and efficiency - such as lowering the cost...

CIO <> CMO + Ownership <> Control

(click to enlarge) ZDNet nails the top five issues , and some workable solutions, for improving the CIO and CMO relationship in the context of customer experience... which is, arguably, your priority. Hint: it's REALLY about leadership resolving people issues over ownership and control . 5 Solutions to CIO/CMO Success for your Customer Experience Agenda : 1. Create a jointly-owned shared service for digital experience 2. Appoint a new CIO of Marketing that reports to both the CIO and CMO 3. Decide who owns and who controls 4. For the 360 view, connect ALL department's tools, data, and responsibilities 5. Keep everyone in the loop and participating Easy, right? Right. Share this post: www.bit.ly/CIO_and_CMO

Trust... Earned

As the Digital Services Industries compete and collide , I am optimistic again about how you can be valuable well-paid "Creative Technologists." Thanks to Rupal's riffs in AdAge on 6 ways Ad Agencies earn respect by delivering results from ideas. Key line: "Execution turns out to be harder, more strategic and more valuable than everyone thought and ... it's what clients are coming to agencies for." (FYI, what qualifies Rupal is her years as an industry journalist and then realizing the best way to provide value is to work directly with the digital developers) This is what the most ambitious and successful Agencies are providing: a safe havens for creative problem-solving with a diverse and appreciated workforce led by sincere leaders that get out of the way of empowered teams focusing on their mutually beloved clients and their bottom lines. Well, that IS a lot...perhaps I have "guarded optimism." It's now up to you to play well with...

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