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What is Your Milkshake's Job...?

What Jobs are you accomplishing for your prospects?

Know what they are REALLY trying to accomplish... Watch how Clayton thinks about milkshakes:

More from Mr. Innovator's Dilemma about "Jobs To Be Done" here.

Thrv has a platform and process to use JTBD. Check out more about the below list of 11 new ways to think (click to enlarge):

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Tips

A random selection of Digital tips and tricks Share this page: http://bit.ly/EatMediaTips Let me know if you are in Cambridge any Thursday afternoon. Stop by CIC/Kendall at One Broadway ...we can meet before the tech nerd frat party here at https://venturecafecambridge.org/ . .. which flows with the innovative entrepreneurial spirit... oh, yes, and free craft beer/wine between 3-8pm David www.DavidCutler.net dcutler@eatmedia.com 617-331-7852 NOW THE TIPS: Be helpful and make sure your email address is listed in your email "signature" for every send. Find your next best event for your career at www.EventAdvisor.com Write like music Use gooder words with thesaurus.com Find even more options at https://relatedwords.org/ Tempt to try alliteration https://alliteration.me/synonym.html Because English is to hard - https://brians.wsu.edu/common-errors/ Bob shares the best tips on writing Find royalty-free art pictures at...

Interaction Between Artists and Fans and Tech

What a rockin' show! The Jake Pardee Trio uses Aerva technology to collaborate with fans during a recent performance. In the below 2 minute video see Aerva's automated system allow interaction throughout the venue from artists to fans and between audience member s - with texts, Tweets, pics, video, polls, etc. Check out a BIG version for Kodak in Times Square See it in action at the 4As Advertising Conference keynote Share This Page: http://bit.ly/Fan_Interactivity

Business Not as Usual

The content and activities around Conferences have always been a catalyst for success. Industries and entire economies rely on them. But the walls are down … some forever. This is a post about what we can do about it... together . New methods require new business models with new paths to profit. As we all discover new hybrid blends of online/offline solutions for: Relationships Learning / Sharing Promotions / Sales / Buying We should collaborate and agree on: New Methods and New Best Practices New Business Models with multiple compensation options for everything Including a unified industry voice: To share what works best next With dynamic value and recommendations from real peer-ratings Resulting in the inevitable flow to the best path: Redistribution of Attendee’s budgets for THEIR most relevant experiences. So... Business Not as Usual Our Conference Industry deserves a unified community voice of truth to collaborate on the development of a n...

How MIT succeeds thru "Collective Action"

As I have been riding across the wild west of Innovation-Driven Enterprises since before it was an acronym (IDE for those keeping track of TLA s), a few resources have proven consistently helpful. MIT is on the top of that list. But with the exponential expansion of Technology, it is difficult to keep up with all your best options. So, their MIT Innovation Initiative is at the center of not just MIT, but the very systems and methods for success. See - https://innovation.mit.edu (click to enlarge) MITii has databased and assessed it's way to being the hub of innovation. Just check out their "Resources" tab. The above a screenshot of the I&E Resource Guide ... see how they deliver their most relevant activities by catering to different profiles and drilling into specific categories of projects, communities, and issues. Another section in "Resources" is a list of (very) deep-dive Working Papers on WHAT and, most importantly, HOW to think and act f...

The Right Way for Innovation Iteration

The key to building and innovating new products and services is to provide some level of value at every stage. Learn by observing, asking, and collecting data insights. Then iterate towards the best customers. Think "Product / Market Fit" Share this post at bit.ly/Innovation_Right

Re-Building Right With Blockchain

It's NOT about the crypto currency rollercoaster over the last few years, Enterprise Blockchain is used as the ideal foundation to re-build the awesome digital mess we have created. Yes, we should have built the Internet with distributed ledger technology (DLT) transparency and security... but it is here now and being applied by those that understand that "Digital Transformation" is NOT just a buzzword when blockchain is used properly. DLT is most relevant where velocity of trust is a valuable asset and market differentiator (hence, Financial and Insurance deployments). Check out the Truth Refinery to consider how to Align and Combine for Velocity of Trust ... and how to apply this to your business. NuArca is a re-builder. Their studio of system architectects deploy on a platform that is only 20% blockchain ... that's the point. The rest is good old fashioned software development that can now enable exponential flexibility and efficiency - such as lowering the cost...

CIO <> CMO + Ownership <> Control

(click to enlarge) ZDNet nails the top five issues , and some workable solutions, for improving the CIO and CMO relationship in the context of customer experience... which is, arguably, your priority. Hint: it's REALLY about leadership resolving people issues over ownership and control . 5 Solutions to CIO/CMO Success for your Customer Experience Agenda : 1. Create a jointly-owned shared service for digital experience 2. Appoint a new CIO of Marketing that reports to both the CIO and CMO 3. Decide who owns and who controls 4. For the 360 view, connect ALL department's tools, data, and responsibilities 5. Keep everyone in the loop and participating Easy, right? Right. Share this post: www.bit.ly/CIO_and_CMO

So... A CMO walks into a bar and...

It's not a joke. The Chief Marketing Officer role has gotten very serious. What can you do to help someone who, over the last decade, has careened from creative guru to media maestro to tech nerd to data scientist ... and now ALL of these? Your company's Marketing promises and Technology capabilities have never been closer. Here are some stats on what CMOs are focusing on. These are from a mix of our own observations, Adage, The Drum, The CMO Survey , and the annual Dentsu Aegis CMO Study , of over 1000. FYI, see our list of the 8 best ways for service partners (Agencies, Consultants, etc) to take action on the below reality check and increase their OWN BizDev. Here is what CMOs are saying: > 92% of senior marketers intend to maintain or increase their internal digital prowess. > 41% of chief marketing officers anticipate an increase in the work they do with agency partners. > Only 43% agree that agencies do a good job of providing fully integra...

How do you know this is not happening to you?

(Thank you, forever, New Yorker )

New Power of Your Why

What is your "Why?" ... Simon says that focusing on it will give us, and our companies, the purpose and drive we deserve. It might even be a Movement. In the current " Reputation Economy ," get inspired by the new rules in New Power ( https://thisisnewpower.com ) and inspire people to participate in your shared goals. You do not need to actually start a Movement... just tap into the mechanisms and tactics of related flows. These 3 lines are key: 1) In the new power world we need solution seekers and not problem solvers. We need shapeshifters and not disruptors 2) Many new power structures will not work without the reputation systems that manage risk and rewards collaborative behavior 3) It's only a movement if it moves without you. Check out the first few chapters here This is a short video outlining the 10 elements needed to start your Movement from our friends at Strawberry Frog Share this post: bit.ly/NewRules_NewPower

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